Mind Cultivation: Marketing

Monday, February 12, 2007

Competing with the customer

In service Industry Competition has taken its own transformation .Today as a Service vendor sells a service the primary concern for the Market aspects rises from Market dynamics, Market size, Number of Players,Market share etc.
There is more to this concern as can be seen as a potential in near future - Customer themselves. There are many things a Person does themselves so that they don't have to return to the vendor and spend more money .
this is a Marketing challenge for many Organisation which are generally into the Third party services , Customer premise services, Maintenance etc. The examples does not just spreads to the realm of household services of plumber, electricians etc . even the Corporate world faces the same .

Actually to be seen in a bigger picture this is not a issue at all it has always been like this , any one who can venture on can " Do it themselves" but then how can this be fought in a market place is a tough ask.
there is no clear bound defined paradigm and periphery under which a " DO it themselves" service can be defined ,but in reality this happens with every one . How can a Basic maintenance Organisation come over with a tactic to curb this tendency . AS Phhyschologically this tendency is natural and happens with every one .
AS a human an activity is tried first and then asked for help .

There are many aspects to this physche but my article will only base this as an assumption that there can be a way out to market a service to Compete with the " DO it themselves" tendency.

quotes

There are people who have money and people who are rich.

Wealth may be an excellent thing, for it means power, and it means leisure, it means liberty.

Money often costs too much.

Young men want to be faithful, and are not; old men want to be faithless, and cannot .

No wise man ever wished to be younger.

Be happy. It's one way of being wise.

Happiness is not a goal; it is a by-product.

Of all the things you wear, your expression is the most important.

That man is richest whose pleasures are cheapest

We choose our joys and sorrows long before we experience them.

There is no greater joy nor greater reward than to make a fundamental difference in someone's life.

You are only young once, and if you work it right, once is enough

Women now have choices. They can be married, not married, have a job, not have a job, be married with children, unmarried with children. Men have the same choice we've always had: work or prison.