Mind Cultivation: Competing with the customer

Monday, February 12, 2007

Competing with the customer

In service Industry Competition has taken its own transformation .Today as a Service vendor sells a service the primary concern for the Market aspects rises from Market dynamics, Market size, Number of Players,Market share etc.
There is more to this concern as can be seen as a potential in near future - Customer themselves. There are many things a Person does themselves so that they don't have to return to the vendor and spend more money .
this is a Marketing challenge for many Organisation which are generally into the Third party services , Customer premise services, Maintenance etc. The examples does not just spreads to the realm of household services of plumber, electricians etc . even the Corporate world faces the same .

Actually to be seen in a bigger picture this is not a issue at all it has always been like this , any one who can venture on can " Do it themselves" but then how can this be fought in a market place is a tough ask.
there is no clear bound defined paradigm and periphery under which a " DO it themselves" service can be defined ,but in reality this happens with every one . How can a Basic maintenance Organisation come over with a tactic to curb this tendency . AS Phhyschologically this tendency is natural and happens with every one .
AS a human an activity is tried first and then asked for help .

There are many aspects to this physche but my article will only base this as an assumption that there can be a way out to market a service to Compete with the " DO it themselves" tendency.

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