Risk is a part of ever venture , whenever anyone takes a step ahead from the ordinary risk is associated like shadows to a body .
Enterprises across the globe fight more and more to captivate this risk and control the venture to its sustainablility limits. Right from taking on a new market, making a new product, starting a new service, every thing has its risk associated with it . There are many tools available in market to monitor risks- various business suites like ( entetrprise risk managemetn portals), Performance management programs, ERP dashboards to minitor the key business facts, BI softwares and packages etc.
But all these come to rest at some juncture. Project viability can be studied and analysed but it cannot be predicted with its response.
Man has fought battles after battles to derisk the risk, but some how things crop up . In business when some product is launched it is suplemented with series of advertisement, Sales strategies, branding excercises etc. millions of dollars spent to derisk the risk and when the strategy fails there are more risks which come up - customer loss, fincncial loss etc.
Can there be a fool proof model which says Risk can be derisked? The best part of the risk is its "presence" without that certainity wil crop in and this will hamper the quest of excellence .
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